Affiliate Marketing Statistics in Vietnam (2026)

Vietnam's affiliate marketing landscape in 2026 shows significant growth, with around 150,000 active marketers contributing to a total revenue of USD 48 million. The dominance of five major networks helps streamline campaigns and improve transparency. The average monthly earning per affiliate reaching USD 320 underscores increased monetization opportunities driven by rising e-commerce and digital engagement.

The rapid adoption of affiliate marketing among Vietnamese digital advertisers, with 65% leveraging this channel, reflects its effectiveness and trustworthiness. As digital infrastructure improves, more local businesses are turning to affiliates for cost-efficient customer acquisition, fostering a vibrant ecosystem that benefits both marketers and brands and supports the country's overall digital economy expansion.