TikTok continues to dominate Vietnam's social media scene in 2026, with 45 million active users, reflecting a rapid adoption rate. The average daily engagement of 75 minutes indicates high user involvement, making it a prime platform for marketers. Brands are increasingly investing in TikTok ads, with revenue reaching USD 280 million, demonstrating strong growth in digital advertising in Vietnam.
Vietnamese businesses are capitalizing on TikTok's popularity, with 68% actively using the platform for marketing. Lifestyle and fashion content lead the trend, resonating well with the young demographic. This surge in digital marketing activity highlights TikTok's vital role in Vietnam's evolving advertising landscape, offering opportunities for innovative campaigns and influencer collaborations.