78 million
Total Social Media Users
Vietnam's social media user base projected to reach 78 million in 2026.
2 hours 45 minutes
Average Daily Social Media Usage
Vietnamese users are expected to spend nearly 3 hours daily on social platforms.
USD 1.2 billion
Social Media Advertising Spend
Advertising expenditure on social media in Vietnam to hit USD 1.2 billion in 2026.
Facebook (Meta)
Top Social Media Platform
Facebook remains the leading platform with 65% market share among users.
4.8%
Social Media Engagement Rate
Average engagement rate for brands is projected at 4.8%, indicating active user interaction.
Facebook continues to dominate Vietnam's social media scene, capturing a significant share of user activity. The rising engagement rate suggests that Vietnamese users are becoming more interactive, providing ample opportunities for brands to build community and loyalty. As digital adoption deepens, businesses must leverage targeted content and innovative campaigns to capitalize on this vibrant online environment.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.