Vietnam's rapidly expanding mobile infrastructure has led to a near-universal mobile phone penetration, making SMS marketing a highly effective channel. Marketers leverage personalized messages to boost engagement, resulting in an impressive 94% open rate. The high engagement rate underscores SMS's vital role in customer communication strategies across various sectors, including retail, finance, and hospitality.
With an average of nearly five SMS campaigns per month per business, companies are investing heavily in direct marketing efforts. The sector's revenue has surged to over USD 1.2 billion in 2026, reflecting the channel's profitability. As mobile technology continues to evolve, SMS marketing remains a cornerstone of Vietnam’s digital marketing landscape, ensuring high ROI for businesses.