Vietnam's e-commerce sector is experiencing rapid growth, with over 45,000 Shopify stores in 2026. The average store now attracts around 12,500 visitors monthly, reflecting increased consumer engagement. Digital payment adoption continues to rise, reaching 78%, which facilitates smoother transactions and boosts online sales. The total e-commerce revenue has surpassed ₫250 trillion, highlighting Vietnam's expanding digital economy and the importance of user-friendly website builders like Shopify.
The surge in online store creation is driven by Vietnam’s young, tech-savvy population and increasing internet penetration. Shopify remains the dominant CMS platform, enabling entrepreneurs to easily launch and scale their businesses. As digital infrastructure improves, more Vietnamese businesses are embracing online commerce, which will further accelerate growth. This trend positions Vietnam as a key player in Southeast Asia's digital marketplace by 2026.