Vietnam’s digital advertising landscape continues to grow rapidly in 2026, with increased investment and improved ad performance metrics. The average retargeting click-through rate has risen to 4.8%, demonstrating better ad relevance and user engagement. The total digital ad spend has reached approximately $2.3 billion, reflecting Vietnam’s expanding online retail and service sectors. Marketers are focusing more on mobile retargeting, which now accounts for over half of all retargeted interactions, emphasizing the importance of mobile-optimized campaigns.
The average PPC conversion rate stands at 3.7%, indicating that targeted ads are increasingly effective at turning clicks into sales. The average CPC remains affordable at $0.45, allowing advertisers to maximize reach within budgets. Overall, Vietnam’s digital marketing performance shows a maturing ecosystem with better targeting, higher engagement, and greater ROI, making retargeting an essential component of the marketing mix in 2026.