Marketing Automation Statistics in Vietnam (2026)

Vietnam's marketing automation sector is projected to reach $120 million in 2026, reflecting rapid digital transformation and increased adoption among local businesses. Companies are investing heavily in automation tools to streamline campaigns, improve customer engagement, and enhance data-driven decision-making. The rising penetration of digital platforms like social media and e-commerce is fueling this growth, with over 60% of firms integrating automation into their marketing strategies.

The average monthly spend per company is around $950, indicating a significant commitment to automation technologies. Marketers in Vietnam are allocating nearly half of their marketing budgets to automation initiatives, aiming for higher efficiency and better ROI. As Vietnamese businesses continue to embrace digital solutions, the expected ROI from automation investments is approximately 220%, underscoring the sector's promising future in the country.