65% Google, 20% Bing, 10% Yahoo, 5% others
Top Search Engines Market Share
Search engine preferences in Vietnam, dominated by Google.
15.2
Average Keyword Ranking Position
Average position of top-ranked keywords in Vietnamese search results.
78%
Mobile Search Traffic Share
Percentage of search traffic coming from mobile devices.
23%
Organic Click-Through Rate (CTR)
Average CTR for top 10 organic search results.
45% content, 30% technical SEO, 25% backlinks
SEO Budget Allocation
Distribution of SEO investment in Vietnam.
Vietnam's digital landscape continues to expand, with Google maintaining a dominant 65% market share among Vietnamese users. The average keyword ranking position has improved to 15.2, indicating effective SEO strategies. Mobile searches account for 78% of total search traffic, emphasizing the importance of mobile optimization. Organic CTR remains steady at 23%, showing room for improvement in search visibility. Businesses are allocating nearly half of their SEO budget to content creation, reflecting a focus on quality content for better rankings.
Frequently Asked Questions
What are the main search engines used in Vietnam in 2026?
Google leads with 65% market share, followed by Bing, Yahoo, and others.
How much is the average SEO budget in Vietnam?
Approximately 45% is allocated to content, 30% to technical SEO, and 25% to backlinks.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.