Influencer Marketing Statistics in Vietnam (2026)

Vietnam's influencer marketing sector is rapidly expanding, with an estimated market value of $1.2 billion by 2026. Influencers are earning an average of $15,000 annually, reflecting increased brand investment in digital creators. The active influencer base is around 250,000, predominantly on platforms like TikTok and Instagram, where engagement rates remain high at approximately 4.8%. This growth underscores Vietnam's digital transformation and rising consumer influence through social media.

The high social media penetration rate of 72% indicates a broad reach for digital marketing campaigns. As brands increasingly allocate budgets toward influencer collaborations, Vietnam’s influencer economy is poised for further expansion. The combination of rising internet access and consumer trust in local content creators will likely drive continued growth in influencer earnings and overall market value in the coming years.