4.5%
Average Engagement Rate per Post
Influencer marketing in Vietnam sees a steady engagement rate, reflecting the growing influence of social media personalities.
150,000
Monthly Active Influencers
Vietnam boasts a large community of active influencers across various niches including fashion, tech, and lifestyle.
TikTok
Top Platform for Influencer Content
TikTok dominates as the preferred platform for Vietnamese influencers, accounting for 65% of influencer activity.
250,000
Average Follower Count of Top Influencers
Most top Vietnamese influencers have a follower base exceeding a quarter-million, indicating significant reach.
$150 million
Influencer Marketing Spend (USD)
Brands in Vietnam are expected to allocate around US$150 million to influencer marketing campaigns in 2026.
Businesses in Vietnam are investing more in influencer collaborations to enhance brand visibility and reach. The high follower counts of top influencers demonstrate the potential for large-scale impact. As digital literacy improves, influencer marketing is set to become even more integrated into overall marketing strategies, fueling economic growth and digital innovation.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.