Vietnam's email marketing revenue per subscriber is projected at USD 4.50 in 2026, reflecting increased digital engagement and e-commerce growth. With a subscriber base of 50 million, businesses are investing heavily in personalized email campaigns to boost sales. The open rate of 35% indicates improved content relevance, fostering higher engagement levels across various sectors including retail and services.
The click-through rate of 12% demonstrates the effectiveness of targeted email strategies in Vietnam. Annual marketing expenditure around USD 225 million underscores the country's shift towards digital channels. As infrastructure and internet penetration continue to grow, Vietnamese companies are leveraging email marketing to enhance customer loyalty and expand their digital footprint in the region.