28.5%
Email open rate
Average open rate for email campaigns in Vietnam in 2026
4.2%
Click-through rate (CTR)
Average CTR for Vietnamese email marketing campaigns in 2026
65%
A/B testing success rate
Percentage of Vietnamese marketers seeing improved engagement with A/B testing in 2026
78%
Mobile email usage
Proportion of email opens on mobile devices in Vietnam in 2026
$45 per $1 spent (₫1,050,000)
Average ROI on email marketing
Return on investment from email marketing campaigns in Vietnam in 2026
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.