Vietnam's digital out-of-home advertising sector is experiencing rapid growth, driven by increased urbanization and digital infrastructure. The market value is projected to reach USD 1.2 billion in 2026, reflecting a compound annual growth rate of approximately 20% over the past five years. With over 45,000 digital screens mainly situated in Ho Chi Minh City and Hanoi, advertisers are capitalizing on high daily impressions to target diverse demographics effectively.
The digital OOH ad spend is expected to surpass USD 850 million, highlighting the sector's importance within Vietnam’s overall advertising landscape. The high reach rate of 70% of urban populations demonstrates the effectiveness of digital screens for brand visibility. As digital adoption accelerates, Vietnam's digital out-of-home market is poised for further expansion, driven by technological advancements and increasing consumer engagement.