HomeVideo MarketingVietnamVideo Marketing Statistics in Vietnam (2026)

Video Marketing Statistics in Vietnam (2026)

Updated March 2026 · Vietnam · Video Marketing
75,000
Average Corporate Video Budget (USD)
Vietnamese companies are increasing their video marketing budgets to enhance brand visibility.
68%
Percentage of Businesses Using Video Marketing
Majority of Vietnamese firms leverage video content to attract customers and improve engagement.
65
Average Video View Duration (seconds)
Users in Vietnam tend to watch corporate videos for over a minute, indicating high engagement levels.
78%
Social Media Video Content Share Percentage
Most Vietnamese brands focus on sharing videos across social platforms for greater reach.
152%
ROI from Video Marketing (%)
Vietnamese companies report significant return on investment from their video marketing efforts.

Vietnam's digital landscape is rapidly evolving, with businesses allocating more funds towards corporate videos to stand out in a competitive market. The high engagement rates and social sharing percentages indicate the effectiveness of video content in capturing consumer attention and building brand loyalty. As mobile device usage continues to grow, video marketing is becoming an essential component of corporate strategy across Vietnam.

Furthermore, the impressive ROI demonstrates that Vietnamese companies are recognizing the value of video marketing as a cost-effective way to boost sales and brand awareness. With increased investment and technological adoption, Vietnam is poised to become a leading hub for innovative video marketing campaigns in Southeast Asia, ensuring sustained growth and digital maturity in the sector.

Frequently Asked Questions

What is the most popular platform for corporate videos in Vietnam?

Facebook and YouTube are the leading platforms, with brands focusing on these channels for maximum reach and engagement.

How much are Vietnamese companies investing in video marketing on average?

The average budget per company is around USD 75,000, reflecting a significant commitment to digital advertising.

SR

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.