Vietnam’s CMS ecosystem has seen rapid expansion in 2026, with over 1.2 million active websites. WordPress dominates the market, supported by a thriving community of plugin developers. The average website hosts around 15 plugins, reflecting a mature environment that enhances functionality and user experience. The total revenue from CMS plugin sales has reached USD 45 million, indicating a robust digital economy and increasing reliance on customizable website solutions.
The adoption of website builders continues to grow, with approximately 3.5 million users leveraging platforms like Wix and Shopify to establish online presence. This growth correlates with Vietnam’s expanding digital infrastructure and small business digitalization efforts. The popularity of plugins and website builders signifies a shift towards more flexible and feature-rich websites, positioning Vietnam as a key player in Southeast Asia's digital landscape.