Vietnam's digital ecosystem is rapidly evolving, with over 1.2 million active websites as of 2026. The migration to modern CMS platforms has accelerated, with 65% of existing sites transitioning to more flexible and scalable systems. WordPress remains the dominant CMS, but newer platforms like Shopify are gaining traction among e-commerce businesses. The growth reflects Vietnam's expanding online presence and increasing reliance on digital storefronts.
The digital marketing investment in Vietnam has reached approximately $1.8 billion USD, indicating strong confidence in online channels. Websites utilizing popular CMS platforms attract around 150,000 monthly visits, showcasing substantial user engagement. As digital infrastructure improves, further migration to advanced CMS solutions is expected, supporting Vietnam’s aim to become a regional tech hub and boosting local business competitiveness.