Affiliate Marketing Statistics in Vietnam (2026)

Vietnam's affiliate marketing landscape in 2026 is heavily dominated by mobile platforms, with 78% of traffic originating from smartphones. This shift is driven by increased smartphone penetration and affordable data plans, enabling brands to reach consumers more effectively. The affiliate sector's revenue is projected to hit USD 1.2 billion, reflecting rapid digital adoption and thriving e-commerce growth, which now accounts for over 65% of online shopping activity in the country.

The digital advertising market continues to expand, with total spends reaching USD 2.8 billion. Affiliates in Vietnam are earning an average commission of 12.5%, which incentivizes content creators and influencers to promote products actively. As the economy digitalizes further, affiliate marketing is expected to play an even more vital role in connecting brands with Vietnam's increasingly online population, fostering a competitive and innovative digital economy.