150%
Affiliate Marketing ROI
Average return on investment for affiliate marketing campaigns in Vietnam
VND 1.8 trillion (~$76 million)
E-commerce Revenue
Total e-commerce sales influenced by affiliate marketing in 2026
35,000
Number of Active Affiliates
Registered active affiliates across Vietnam's digital platforms
65%
Mobile Commerce Share
Percentage of affiliate-driven sales via mobile devices
12%
Average Commission Rate
Average commission earned per sale for Vietnamese affiliates
Vietnam's affiliate marketing sector has experienced rapid growth, with an average ROI of 150% in 2026. The expansion is driven by increased internet penetration and mobile device usage, enabling more consumers to access online shopping platforms. E-commerce revenues influenced by affiliates are estimated at VND 1.8 trillion, reflecting strong market engagement and digital adoption among Vietnamese consumers.
The affiliate network in Vietnam now boasts around 35,000 active participants, primarily promoting electronics, fashion, and travel products. Mobile commerce accounts for 65% of affiliate sales, emphasizing the importance of mobile-friendly content. With an average commission rate of 12%, Vietnamese affiliates remain attractive partners for brands seeking to maximize online sales and market reach.
Frequently Asked Questions
What is the average ROI for affiliate marketing in Vietnam in 2026?
The average ROI for affiliate marketing in Vietnam is approximately 150% in 2026, indicating high profitability and effective campaign strategies.
Which sectors are most popular among Vietnamese affiliates?
Electronics, fashion, and travel are the leading sectors promoted by Vietnamese affiliates, driven by consumer demand and digital marketing trends.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.