In 2026, Vanuatu's email marketing efforts show a steady open rate of 22.5%, indicating moderate engagement levels among its digital audience. The growth in subscribers suggests increasing interest in digital communications, even in a country with developing internet infrastructure. Mobile device usage remains dominant, with over two-thirds of emails opened on smartphones, emphasizing the importance of mobile-optimized content.
Despite modest open rates, Vanuatu's marketers are maintaining consistent email campaigns, with an average of four emails per subscriber each month. The click-through rate of 3.2% reflects the need for more compelling content and targeted messaging. Overall, email marketing continues to evolve in Vanuatu, driven by rising internet access and digital adoption across the islands.