Vanuatu's digital advertising landscape has expanded significantly by 2026, with an average ad viewability rate of 72.4%. This indicates improved ad placement strategies and increased user engagement across screens. The total digital ad spend has reached approximately 1.45 billion VUV, reflecting growing investment in online marketing channels. Mobile devices continue to dominate, with a high engagement rate of 68.7%, emphasizing the importance of mobile-friendly content.
Digital ad penetration in Vanuatu stands at 78.3%, showing widespread exposure among internet users. The average CPM of 8,200 VUV suggests competitive pricing in the local market, driven by increased advertiser demand. As digital literacy and internet access improve, these metrics are expected to further boost Vanuatu's digital economy and advertising effectiveness in 2026.