Live Streaming Growth & Video Marketing Statistics in Uzbekistan (2026)

Uzbekistan's digital landscape is rapidly expanding, with approximately 18 million internet users in 2026. Over 62% of these users actively participate in live streaming, indicating a strong shift towards real-time content consumption. The average user now spends nearly two hours daily on video platforms, reflecting increasing engagement and the importance of video marketing for brands.

The country's digital ad expenditure on video marketing has reached around $150 million, showcasing significant investment in digital advertising. The annual growth rate of live streaming viewers has accelerated to 22%, highlighting the growing popularity of live content. Businesses are leveraging this trend to boost brand visibility and connect more authentically with consumers in Uzbekistan.