E-commerce Customer Lifetime Value Statistics in Uzbekistan (2026)

Uzbekistan's e-commerce landscape is rapidly expanding, with the average customer lifetime value reaching approximately USD 120 in 2026. This growth reflects increased consumer trust and improved online shopping experiences, leading to higher repeat purchase rates and customer loyalty. The total e-commerce revenue is projected to hit USD 2.3 billion, driven by rising internet penetration and mobile commerce adoption across urban and rural areas.

The average order value of USD 45 indicates a steady increase in online spending, supported by expanding product categories and improved payment infrastructure. Customer retention rates are also improving, reaching 38%, which suggests that businesses are successfully engaging consumers through personalized marketing and loyalty programs. These trends collectively point to a robust and mature e-commerce market in Uzbekistan by 2026.