Uzbekistan's affiliate marketing sector has experienced robust growth, reaching approximately 120 million USD in revenue by 2026. The increasing digital penetration and rising e-commerce activity are key drivers of this expansion. Marketers are investing more in affiliate channels, which now account for nearly a fifth of digital advertising budgets, reflecting the sector's importance in the country's marketing landscape.
The average affiliate commission stands at 45 USD, with over 15,000 active marketers contributing to the ecosystem. While still developing, the penetration rate suggests significant untapped potential. As digital infrastructure improves, Uzbekistan is poised for continued growth in affiliate marketing, offering lucrative opportunities for local and international brands seeking to reach Uzbek consumers effectively.