Uzbekistan has seen a notable increase in affiliate marketing activities by 2026, with revenues reaching approximately USD 210 million. Despite growth, fraud remains a concern, with an estimated 4.8% of transactions being fraudulent. The country has made significant progress in combating fraud, detecting over 92% of malicious activities through advanced monitoring systems, which helps protect legitimate marketers and advertisers.
The affiliate marketing ecosystem in Uzbekistan continues to expand, with around 65,000 active affiliates. However, fraud losses average about USD 1,100 per affiliate annually, underscoring the need for stronger security measures. As the industry matures, ongoing investments in AI-driven fraud detection and tighter regulations are expected to further reduce fraud rates and increase overall trust in the digital marketing space.