Uruguay's video engagement rate in 2026 stands at 8.4%, reflecting steady growth driven by increased internet penetration and smartphone use. With over 2.3 million viewers actively engaging with video content, marketers are focusing on mobile platforms, which now account for 72% of consumption. The average watch time of nearly three minutes indicates viewers' growing preference for longer, more immersive videos. This trend underscores the importance of tailored content for local audiences to maximize engagement.
The country's video marketing investment has reached approximately USD 45 million, highlighting its expanding digital advertising landscape. Businesses are leveraging video to enhance brand awareness and customer interaction. As digital literacy improves, Uruguay is becoming a key player in regional video marketing, with brands increasingly adopting innovative formats, including live streaming and short clips, to connect with their audience effectively.