32%
Average App Retention Rate
Uruguay mobile app retention at 6 months in 2026
78%
Mobile User Penetration
Percentage of Uruguayans using smartphones regularly in 2026
2 hours 15 mins
Average Daily App Usage
Average time spent on mobile apps per day in Uruguay in 2026
4.8%
In-App Purchase Rate
Uruguayan users making in-app purchases in 2026
$420 million USD
Mobile Ad Revenue
Estimated mobile ad revenue generated in Uruguay 2026
In 2026, Uruguay's mobile app ecosystem is thriving, driven by increasing smartphone penetration and digital literacy. Marketers can leverage this data to optimize user retention and enhance in-app experiences. As in-app purchase rates rise, local businesses are expected to expand their digital offerings, further boosting the country's mobile economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.