$3,200
Average Customer Lifetime Value (CLV)
Average CLV for US e-commerce customers in 2026.
$520
Annual E-commerce Revenue per Customer
Average yearly revenue generated per customer in 2026.
72%
Customer Retention Rate
Percentage of customers retained annually in US e-commerce.
$85
Average Order Value (AOV)
Average order size made by customers in 2026.
$45
Customer Acquisition Cost (CAC)
Average cost to acquire a new e-commerce customer in the US.
Customer acquisition costs remain manageable at around $45, highlighting the effectiveness of digital marketing strategies. As e-commerce continues to evolve, businesses are focusing on increasing CLV through loyalty programs and improved customer engagement. These trends suggest a mature e-commerce environment in the US, with consumers valuing convenience and personalized service, shaping future revenue streams.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.