The UK’s push notification click-through rate has increased to 16.5% in 2026, reflecting higher relevance and personalized marketing efforts. Opt-in rates remain strong at 78.3%, indicating user trust and engagement with mobile brands. With a substantial marketing spend of £2.15 billion, businesses are prioritizing mobile channels for customer outreach and retention, emphasizing the importance of timely notifications.
Daily push notifications per user average at 4.2, suggesting a balanced approach to user engagement without overwhelming audiences. Mobile ad revenue continues to grow, reaching $4.8 billion, driven by targeted advertising and increased user interaction. Overall, the mobile marketing landscape in the UK demonstrates mature, data-driven strategies that maximize user engagement and revenue generation.