24.5%
Average Email Open Rate
The UK’s email open rate has increased slightly from previous years, reflecting improved targeting and personalization.
63.2%
Mobile Email Open Rate
Most UK users access emails via mobile devices, emphasizing the importance of mobile-optimized email campaigns.
4.8%
Email Click-Through Rate
Click-through rates remain steady, indicating effective content strategies but room for increased engagement.
3.1%
Email List Growth Rate
Email subscriber lists are expanding gradually, driven by increased digital marketing efforts.
$42 per $1 spent
Average Email Marketing ROI
UK businesses continue to see strong returns on email marketing investments, underscoring its value.
In 2026, UK email marketing continues to evolve with a focus on personalization, resulting in higher open rates. The dominance of mobile access highlights the need for responsive designs, making campaigns more effective across devices. Companies are leveraging data-driven strategies to boost engagement, which is reflected in the steady growth of their email lists.
Despite improvements, open and click-through rates suggest that UK marketers should innovate further to capture attention. Integrating AI and automation can enhance relevance and timing of emails. The high ROI indicates that well-executed email campaigns remain a cornerstone of digital marketing, especially in a competitive online environment.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.