£2.3 billion
Total Email Marketing Revenue (GBP)
Estimated total revenue generated from email marketing in the UK in 2026.
£4,200
Average Revenue per Campaign (GBP)
Average revenue earned per email marketing campaign in the UK for 2026.
24%
Email Open Rate
Average percentage of marketing emails opened by recipients in 2026.
3.8%
Click-Through Rate (CTR)
Percentage of recipients clicking links within marketing emails in the UK.
45,000
Number of Active Email Marketers
Number of businesses actively engaging in email marketing in the UK in 2026.
The UK’s email marketing revenue is projected to reach approximately £2.3 billion in 2026, reflecting steady growth driven by increased digital adoption and personalized marketing strategies. Businesses are investing more in targeted campaigns, which contribute to higher engagement rates and revenue.
Despite variable open and click-through rates, the overall effectiveness of email marketing remains high in the UK. With advanced segmentation and automation, marketers are optimizing campaigns to boost ROI, ensuring email remains a vital channel in their digital marketing mix.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.