4.8 million
Number of live streaming users
UAE population with active live streaming users in 2026
1 hour 15 minutes
Average daily live stream viewing time
Average time spent on live streams per user per day in 2026
AED 1.2 billion (USD 327 million)
Video marketing ad spend
Projected investment in video marketing campaigns in 2026
68%
Percentage of businesses using live streaming for marketing
Businesses adopting live streaming as a marketing tool in 2026
18% annually
Growth rate of live streaming platform users
Year-over-year increase in live streaming platform users in the UAE
The UAE's live streaming ecosystem is experiencing rapid growth, with nearly 4.8 million active users engaging daily, reflecting the country's high digital adoption. Businesses increasingly leverage live streaming for product launches, virtual events, and customer engagement, with 68% now integrating it into their marketing strategies. The average viewing time surpasses one hour daily, indicating deep user engagement and the effectiveness of real-time content.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.