In 2026, Ukraine's email open rate has increased to 23.5%, reflecting improved targeting and personalized content strategies. The high mobile open rate of 66.7% indicates that most users prefer accessing their emails on smartphones, prompting marketers to optimize for mobile devices. The average email list size of 1.2 million signifies expanding digital outreach among Ukrainian companies, especially in retail and services sectors.
The ROI of $45 per dollar spent underscores email marketing's effectiveness in Ukraine's digital landscape. Despite moderate click-through rates of 3.8%, campaigns are increasingly tailored, boosting engagement. As Ukraine continues digital transformation, businesses are investing more in email automation and segmentation to maximize their marketing impact and ROI.