By 2026, social commerce in Uganda is projected to reach nearly 4.8 million users, reflecting increased smartphone penetration and internet access. The average transaction value of $37 indicates growing consumer confidence and digital payment acceptance. Total social commerce transactions are expected to surpass $178 million, marking significant growth in e-commerce activity.
Mobile payments are the primary mode of transaction, with a 68% adoption rate, driven by mobile money platforms like MTN Mobile Money and Airtel Money. Digital payment penetration at 55% underscores the expanding digital economy and the shift towards cashless transactions, supporting Uganda's digital transformation goals and economic development.