USD 150 million
Total Influencer Sales
Projected total sales generated by social commerce influencers in Uganda in 2026
12,500
Number of Active Influencers
Estimated number of active social commerce influencers in Uganda in 2026
USD 12,000
Average Sales per Influencer
Average sales contributed by each influencer in 2026
35%
Social Commerce Penetration Rate
Percentage of online shoppers engaging with influencer-driven social commerce in Uganda
78%
Mobile Commerce Share
Proportion of social commerce transactions completed via mobile devices in 2026
The social commerce landscape in Uganda shows a penetration rate of 35%, highlighting significant consumer engagement with influencer-driven sales. Mobile commerce remains dominant, accounting for 78% of transactions, underscoring the importance of mobile-friendly platforms. These trends suggest a robust and expanding social commerce environment, driven by digital literacy and rising smartphone penetration.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.