The Ugandan SaaS market is experiencing robust growth, with an estimated revenue of USD 150 million in 2026. The sector is driven by increased digital adoption among businesses and government initiatives promoting cloud solutions. Customer retention remains a challenge, with a churn rate of 12.5%, but overall user numbers continue to rise, reflecting expanding digital literacy and infrastructure improvements across Uganda.
The average SaaS subscription fee has stabilized at around USD 25 monthly, making cloud services more accessible to small and medium enterprises. The annual growth rate of 18.3% indicates a healthy and expanding industry, supported by rising smartphone penetration and government policies encouraging tech innovation. Continued investments in digital infrastructure are expected to further boost SaaS adoption in the coming years.