The affiliate marketing landscape in Uganda continues to expand rapidly, with approximately 150,000 active affiliates in 2026. The sector's revenue has reached around USD 45 million, reflecting increased digital adoption and e-commerce growth. Mobile platforms dominate affiliate activities, accounting for over 80% of the engagement, driven by widespread smartphone usage and improved internet connectivity.
Investment in affiliate campaigns remains robust, with USD 20 million allocated to digital advertising in 2026. The average commission rate stands at 12%, incentivizing more Ugandan entrepreneurs and content creators to participate. This growth signals a maturing market with significant opportunities for both local and international brands seeking to leverage affiliate marketing strategies.