In 2026, Turkish e-commerce customers are expected to have an average lifetime value of USD 350, reflecting increased online spending and improved customer engagement strategies. The average annual expenditure per customer is projected at USD 120, indicating a steady growth in online shopping habits fueled by enhanced digital infrastructure and payment options.
Moreover, the customer retention rate is anticipated to reach 45%, showcasing brands' efforts in loyalty programs and personalized marketing. The average number of purchases per customer is forecasted to be around 8 annually, driven by convenience and expanding product ranges. Customer acquisition costs are expected to remain low at USD 15, fostering competitive growth in Turkey's digital retail sector.