Affiliate Marketing Statistics in Turkey (2026)

Turkey's affiliate marketing landscape in 2026 shows a steady growth, with revenues reaching approximately 12.4 billion Turkish Lira. The industry faces challenges like a fraud rate of around 4.8%, but this is manageable with improved detection methods. Mobile traffic dominates, accounting for nearly 68% of total affiliate activity, reflecting increased smartphone usage across the country.

The affiliate marketing sector continues to expand as more Turkish businesses adopt digital strategies. With over 150,000 active marketers and an average commission rate of 12.3%, the ecosystem remains vibrant. Efforts to combat fraud are essential to sustain growth, ensuring trustworthy partnerships and higher returns for both advertisers and affiliates.