Turkey’s digital advertising industry has seen significant growth, with a viewability rate reaching 72% in 2026. This indicates improved ad placement strategies and better user engagement across platforms. The total digital ad spend has surged to USD 2.8 billion, reflecting increased investment by businesses aiming to target Turkey's expanding online audience. Mobile advertising continues to dominate, with over 4.5 billion impressions, showing the country's shift toward mobile-first digital consumption.
Programmatic advertising now accounts for 65% of digital ad transactions, enabling more targeted and efficient campaigns. The average CPC has stabilized at around USD 0.45, offering advertisers cost-effective opportunities to reach consumers. Overall, Turkey’s digital ad ecosystem is maturing, driven by rising internet penetration, smartphone usage, and a focus on data-driven marketing strategies that deliver measurable results.