32%
Average App Retention Rate
Retention rate at 30 days
1.2 million
Average Daily Active Users (DAU)
Monthly active users in Tunisia
USD 4.50
Average Revenue per User (ARPU)
Revenue generated per user
TND 50 million
Mobile Marketing Spend
Total spent on mobile marketing campaigns
45%
Percentage of Users Engaged via Push Notifications
Users interacting with push notifications
Tunisia's mobile app retention rate in 2026 remains moderate at 32%, reflecting the growing but still evolving app ecosystem. With over 1.2 million daily active users, apps are increasingly vital for engagement and monetization. The average revenue per user, at USD 4.50, indicates steady consumer spending, while marketing investments continue to rise, totaling TND 50 million, to boost user retention and growth.
Push notifications are a key engagement tool, with 45% of users responding to them. This demonstrates effective mobile marketing strategies in Tunisia. As digital adoption accelerates, local businesses are investing more in targeted campaigns to improve retention. The evolving landscape suggests a promising future for mobile apps, driven by increased digital literacy and smartphone penetration across the country.
Frequently Asked Questions
What factors influence mobile app retention in Tunisia?
Factors include app quality, user experience, personalized content, and effective push notification strategies.
How is mobile marketing evolving in Tunisia by 2026?
It is becoming more data-driven, with increased investment in targeted advertising and personalized user engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.