In 2026, Tunisia's influencer marketing landscape shows a significant increase in ROI from micro-influencers, with brands seeing an average return of 3.8 times their investment. The engagement rate remains strong at 5.2%, indicating high consumer interaction and trust. Total marketing spend has reached USD 45 million, reflecting growing confidence in digital strategies within the country’s emerging digital economy.
The number of active micro-influencers has surged to 24,000, emphasizing their role as vital brand ambassadors across various sectors. Notably, 68% of Tunisian consumers report being influenced by micro-influencers when making purchase decisions. This trend highlights the increasing importance of authentic content and niche marketing for brands aiming to connect with local audiences effectively.