8.5 million
Number of Internet Users
Total internet users in Tunisia in 2026
4.2 million
Live Streaming Viewers
People watching live streaming content monthly
USD 150 million
Video Marketing Spend
Annual investment in video marketing campaigns
65%
Social Media Video Engagement
Percentage of social media users engaging with video content
2 hours 45 minutes
Average Time Spent on Video Content
Average daily time spent watching videos per user
By 2026, Tunisia's digital landscape has expanded significantly, with over 8.5 million internet users. Live streaming platforms like Facebook Live, YouTube, and local apps have become central to entertainment and marketing. The growth in viewers, reaching 4.2 million monthly, highlights the increasing reliance on real-time video content for both social interaction and brand promotion.
Video marketing budgets are projected to reach USD 150 million, reflecting the country's digital advertising shift. Engagement on social media platforms is high, with 65% of users interacting with video content. The average user dedicates nearly three hours daily to videos, emphasizing the importance of visual content for businesses aiming to connect with Tunisian consumers effectively.
Frequently Asked Questions
What are the main platforms for live streaming in Tunisia?
Facebook Live, YouTube, Instagram Live, and local streaming apps are the primary platforms used for live streaming in Tunisia.
How is video marketing impacting Tunisian businesses?
Video marketing enhances brand visibility, engages audiences effectively, and is increasingly used for advertising, product launches, and customer engagement, with significant ROI.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.