Tunisia's email marketing revenue is projected to reach $45 million in 2026, reflecting steady growth driven by increased digital adoption and e-commerce expansion. With nearly 4.8 million email users, marketers are focusing on personalized content to improve engagement, which is evident in the 33% open rate. The rising mobile usage, accounting for 72% of email access, emphasizes the importance of mobile-optimized campaigns in the country's digital marketing strategy.
The growth in email marketing highlights Tunisia's evolving digital landscape, where businesses are leveraging data-driven strategies to reach consumers effectively. As internet penetration deepens, more local brands are adopting sophisticated email marketing tools, leading to higher engagement rates. This trend suggests sustained growth in digital advertising revenue and a shift toward more targeted, mobile-first email campaigns in the Tunisian market.