In 2026, Tunisia's email deliverability rate stands at 85%, reflecting improved inbox placement thanks to better sender reputation and spam filters. The open rate of 22% indicates a steady engagement level, supported by increased mobile email access, which is now at 78%. These stats suggest that businesses in Tunisia are increasingly optimizing their email campaigns for mobile users, resulting in higher engagement. The ROI of €6.50 per €1 spent underscores the effectiveness of email marketing in Tunisia's growing digital economy. Despite moderate open rates, the click-through rate of 4.8% shows room for improvement in content relevance and call-to-action strategies. As digital literacy improves, Tunisian marketers are expected to refine their email tactics, boosting overall campaign success.
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