In 2026, Tunisia's digital ad viewability rate is projected at 72%, reflecting improved ad placement and user engagement across platforms. The total digital ad spend is estimated at USD 210 million, with mobile ads accounting for over 64% of this budget, highlighting the country's mobile-first digital strategy. Digital advertising penetration continues to grow as more Tunisian companies recognize the importance of online marketing in reaching consumers.
The average CTR remains steady at 1.8%, indicating effective ad targeting and creative strategies. As internet usage expands, especially via smartphones, Tunisian advertisers are investing more in tailored content to boost engagement. These trends suggest a maturing digital marketing environment with increasing investment and better ad performance metrics, shaping Tunisia's digital economy landscape.