Tonga's e-commerce sector is experiencing steady growth, with an estimated $15 million in sales projected for 2026. Digital payment adoption is increasing, facilitating faster transactions and supporting the expansion of same-day delivery services. Despite infrastructural challenges, logistics scores are improving as investments in digital infrastructure and delivery networks rise.
The rise in internet access to 68% of the population has played a key role in e-commerce growth. As consumers demand faster service, businesses are increasingly adopting same-day delivery solutions, which now account for over 20% of online orders. Continued improvements in logistics and digital infrastructure are vital for sustaining this momentum.