Timor-Leste’s email marketing revenue is estimated to reach $3.2 million in 2026, reflecting increased digital adoption and marketing efforts. The growth is driven by expanding internet access and smartphone usage, making email a vital channel for businesses. The email user penetration of 56% indicates a significant portion of the population engages with email marketing, providing ample opportunities for targeted campaigns.
Open rates and click-through rates continue to improve, with an average open rate of 22% and a CTR of 4.8%. Mobile access dominates, as 68% of users check emails on their smartphones, emphasizing the importance of mobile-optimized campaigns. As digital literacy grows, email marketing is expected to become even more effective in reaching consumers across Timor-Leste.