In 2026, Timor-Leste has seen a steady increase in digital ad viewability, reaching 65%, driven by improved internet access and smartphone penetration. With a total digital ad spend of USD 12 million, the market is expanding rapidly, reflecting increased online engagement among consumers. Mobile devices dominate consumption, accounting for 78% of ad reach, indicating a shift towards mobile-first advertising strategies.
Average session durations have extended to 4 minutes 30 seconds, suggesting higher user engagement levels. The online population penetration at 62% highlights a growing digital audience, providing advertisers with a broader reach. As internet infrastructure improves, digital advertising in Timor-Leste is expected to continue its upward trajectory, creating new opportunities for local and international brands.