Thailand's digital landscape in 2026 shows a significant rise in video consumption, with users dedicating an average of 15 hours monthly to video content. This surge reflects increased internet penetration and smartphone usage, making video a vital marketing tool for brands seeking engagement. The rise in video marketing adoption, with 78% of businesses leveraging video strategies, underscores its importance in the Thai digital economy.
Investments in video marketing have also grown, with companies spending around $15,200 on average. YouTube remains the dominant platform, supporting the country's dynamic advertising ecosystem. The industry is projected to grow at a compound annual rate of 12.5%, driven by consumer demand and technological advancements, making Thailand a key emerging market in video SEO and marketing.