1 hour 45 minutes
Average daily video consumption per Australian
Digital video consumption habits in 2026
78%
Percentage of businesses using video marketing
Adoption rate of video marketing among Australian businesses
22%
Average marketing budget allocation for video content
Share of marketing budget dedicated to video in 2026
5.8%
Average engagement rate for Australian video ads
Video ad engagement in Australia
+35%
Growth in video SEO rankings for local businesses
Increase in search rankings due to video SEO efforts in 2026
The rising engagement rates for video ads indicate a more receptive Australian market, driven by improved content quality and personalization. Local businesses are also benefiting from enhanced video SEO tactics, experiencing a 35% boost in search rankings, which translates into increased web traffic and conversions. As digital video consumption continues to grow, Australian marketers are prioritizing innovative video content to stay competitive.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.